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PR and Marketing Consultant

Vital Strategies

This is a Full-time position in New York, NY posted November 20, 2021.

Job Brief

PR and Marketing Consultant

Vital Strategies, headquartered in New York City, is an international public health organization.

Our programs strengthen public health systems and address the world’s leading causes of illness, injury and death.

We currently work in 73 countries, supporting data-driven decision making in government, advancing evidence-based public health policies and mounting strategic communication campaigns.

Vital Strategies’ priorities are driven by the greatest potential to improve and save lives.

They include non-communicable disease prevention, cardiovascular health promotion, tobacco control, road safety, obesity prevention, epidemic prevention, overdose prevention, environmental health, vital statistics systems building and multidrug-resistant tuberculosis treatment research.

Our programs are primarily concentrated in low
– and middle-income countries in Africa, Latin America, Asia and the Pacific; the Overdose Prevention Program is our first initiative in the U.S.

Please visit our website at www.vitalstrategies.org to find out more about our work.

Terms of Reference

Title: PR and Marketing Consultant

Contract Duration: 6 months

Start Date: Monday, January 11, 2021

Application Deadline: Friday, December 18, 2020

The Consultancy

Vital Strategies is looking for a PR and Marketing Consultant to support public relations and communication activities for the organization’s Partnership for Healthy Cities and Data for Health initiatives.

The Partnership for Healthy Cities is a prestigious global network of cities committed to saving lives by preventing noncommunicable diseases (NCDs) and injuries.

Supported by Bloomberg Philanthropies in partnership with the World Health Organization and Vital Strategies, this initiative enables cities around the world to deliver a high-impact policy or programmatic intervention to reduce NCD risk factors in their communities.

Data for Health is a global initiative committed to the better understanding and use of data for public health policymaking.

Vital Strategies’ involvement includes providing technical assistance to improve civil registration/vital statistics systems and public health data use in twenty countries.

Working closely with Vital Strategies’ technical staff and regional partners, the PR and Marketing Consultant will lead the design and execution of publicity strategies and campaigns for the two initiatives.

This is a 6-month consultant agreement.

Deliverables and Key Responibilities:
Write and edit compelling content including, press releases, case studies, fact sheets, briefings, statements, social copy, newsletters, blogs, and op-eds
Plan and execute publicity and campaign strategies that result in high-quality media coverage for the Partnership for Healthy Cities and Data for Health initiatives
Liaise with city and country communication officers, project teams, and other key stakeholders to stay informed on initiatives’ activities, proactively identify milestones, support press and communication strategies, and track/follow up on media impact
Support city and country offices in securing media opportunities and develop and execute plan for communicating key milestones
Develop news angles, stories and pitches to further the initiatives’ goals, activities, and impact
Support interviews, workshops, events, press briefings and other press and media engagements to advance the initiatives’ mission with regional, national and international media
Track communication activities and prepare and submit communication reports
Maintain PHC COVID-19 Response Center website
Support press conferences and other press events and pitch speakers and panels for relevant conferences
Develop and update general promotional material and publications (brochures, web content and toolkits, fact sheets, one-pagers) and other collateral material, as needed
Sustain contact with portfolio containing 30 cities
Produce and deliver weekly PHC update, monthly PHC newsletter, quarterly Data for Health newsletter
Consultant background must include:
6+ years of PR, communication and/or marketing experience
Excellent writer and storyteller.

You have a knack for connecting with audiences through exceptional written and verbal communication skills
Proven track record of managing media relations (online, broadcast and print) and building relationships with journalists and other key members of the press
Experience writing and preparing marketing materials, including press releases, fact sheets, pitches, programs, one-pagers, web, newsletter and social content
Experience working in international settings
Experience with email marketing services (Mailchimp); social media channels media intelligence platforms (Meltwater);
Ability to communicate and collaborate effectively across time zones and platforms
Excellent interpersonal skills
Ability to work fast, meet deadlines, manage multiple tasks, and thrive in a fast-paced environment
Preferred:
Agency experience
Public health / Nonprofit experience

Category
Public Relations Specialists

Experience
6 to 20+ years

Job type
Full time