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Director, Strategy

Hearts and Science

This is a Full-time position in New York, NY posted December 27, 2021.

Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.

Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Qualifications

• Bachelor’s Degree required in Communications, Advertising, Media or related field preferred

• 7-10 years of relevant experience at a media agency, digital strategy consultancy, or technology consulting and management firm

• Experience in managing and leading a team with a track record for recognizing and supporting opportunities for junior team members to shine

• Fluency in data, and a proven record of infusing data into activation ideas and plans

• Understanding of media principles, media planning fundamentals and how media is bought and a thorough understanding of marketing communication channels (including digital)

• Proven analytical, strategic thinking and, communication skills and a high level of competency in account Management and client service

• Strong knowledge of and skill using syndicated interactive research applications and ad serving

Responsibilities

We’re looking for tireless optimists, happy warriors, and fearless collaborators.

We’re looking for curious learners, passionate problem-solvers, and trusted teammates who bring that extra dose of contagious energy.

To be successful and effective in this role, you’ll need to be a confident and levelheaded communicator with real clarity of thought and presentation, and someone who is known for your brave and trusted presence in team and client discussions.

We’re a fast-moving team
– and in our ever-evolving environment, everyone is hands-on.

Core responsibilities include, but are not limited to the following:

• Acting as a catalyst for comms planning thinking within the media team

• Collaborating with BBDO’s strategic team to craft an integrated comms plan

• Being the connective tissue between the client’s business strategy, the creative agency’s brand strategy, and Hearts’ media strategy

• Bringing big consumer/cultural insights that drive bigger context strategies for client brands

• Being the bridge between strong, conceptual thinking, and data-driven, analytical approaches to problem-solving

• Forming a dynamic duo with the creative team, media planning, marketing science and custom content experts on your team (much like art directors and copywriter’s pair-up in creative agencies)

• Bringing your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives

Hearts & Science is An Equal Opportunity/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.