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Brand Strategy Director

DailyPay, Inc.

This is a Full-time position in New York, NY posted November 21, 2021.

About Us:

DailyPay is the leader in the on-demand pay industry with an unrivaled technology platform, an unmatched list of blue-chip clients and an extensive list of industry awards.

We are rewriting the invisible rules of finance by creating a new financial system.

A financial system that is more equitable and inclusive, and benefits everyone.

A financial system that enables workers to access their earned pay when they need it.

We believe that money should move faster and smoother between employer and employee, between merchant and shopper, between financial institution and customer. 

We are a mission-driven company hyper-focused on designing technology that can build a better financial system and future.

It’s no wonder that we are growing at an extraordinary pace.

Now we are looking for people who are as passionate as we are about reimagining how money moves.

If you’re willing to define new rules, change systems and lives, come join us at DailyPay.

The Role:

Want to help everyday Americans manage their finances with less stress?

Financial inequality is increasing, and too many people are getting left behind.

At Daily Pay, we are rewriting the financial system to make sure people have access to the money they have earned when and how they need it. 

Reporting to VP, Brand, you’ll help grow awareness of Daily Pay as the most trusted financial services company for everyday working Americans.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

How You Will Make an Impact:

  • Champion the brand across the org to instill the brand ethos into how internal teams incorporate it into their work to achieve brand and business objectives
  • Build influence among leadership through highly effective communication, partnership and provocation, ability to engage and influence decision-making
  • Help our new and exciting brand continue to evolve and develop to support our strategy and our tactical initiatives
  • Work with our agency to evolve our messaging across all audiences (Customers, customers’ employees, Daily Pay employees, investors, regulators, channel/merchant/banking partners, etc)
  • Develop personas for our core audiences 
  • Provide strategic direction and compelling insights for brand campaigns to drive growth
  • Partner with Marketing and Product to develop positioning for key products/features
  • Partner with Data Science to “own” customer intel and drive new market opportunities
  • Work with marketing analytics and data science to identify appropriate metrics and measurement
  • Create a positive and empowering team culture to retain and attract top-tier talent
  • Champion brand strategy throughout the org and keep pushing us to think creatively

What You Bring to The Team:

  • 8+ years of strategic experience in a world-class creative agency, brand or consultancy
  • Outstanding strategy and problem-solving skills with a proven ability to provide fresh, “out-of-the-box” solutions
  • Exceptional writing, presentation and organizational skills
  • Strong attention to detail
  • Positive, can-do spirit
  • Genuinely excited by Daily Pay’s mission and the opportunity to use your creative talents to address financial management needs of everyday Americans
  • Smart, empathetic and affable with an innate ability to work well with a broad range of people 
  • Highly motivated, extremely organized, with a positive attitude and strong interpersonal and communication skills
  • An emotionally intelligent (EQ) leader and a creative problem solver with great critical thinking skills
  • A self-starter, with the ability to work efficiently, managing multiple priorities with tight deadlines
  • Occasional need to work outside of normal business hours as required to support customers may be required

What We Offer:

  • Competitive compensation
  • Opportunity for equity ownership
  • Exceptional health, vision, and dental care
  • Employee Resource Groups
  • Fun company outings and events
  • Unlimited books from Amazon
  • Unlimited PTO
  • 401K with company match

No sponsorship is available for this position.

DailyPay does not accept and will not review unsolicited resumes from search firms.

DailyPay requires all colleagues in in-office positions be vaccinated against the Covid-19 virus unless there is a documented and approved medical or religious accommodation.

As a condition of employment, prior to your start date, you will be required to complete an attestation of vaccination.

DailyPay is committed to fostering an inclusive, equitable culture of belonging, grounded in empathy and respect, which values openness to opinions, awareness of lived experiences, fair treatment and access for all.

We strive to build and develop diverse teams to create an organization where innovation thrives, where the full potential of each person is engaged, and their views, beliefs and values are integrated into our ways of working. 

We welcome people of all backgrounds to join us on our mission*.

If you require reasonable accommodation for any aspect of the recruitment process, please send a request to

All requests for accommodation will be addressed as confidentially as practicable.

* DailyPay is an equal opportunity employer.

All qualified applicants will receive consideration without regard to race, color, religion or creed, alienage or citizenship status, political affiliation, marital or partnership status, age, national origin, ancestry, physical or mental disability, medical condition, veteran status, gender, gender identity, pregnancy, childbirth (or related medical conditions), sex, sexual orientation, sexual and other reproductive health decisions, genetic disorder, genetic predisposition, carrier status, military status, familial status, or domestic violence victim status and any other basis protected under federal, state, or local laws.