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Audience Development Manager

Observer Media

This is a Full-time position in New York, NY posted April 30, 2021.

Audience Development Manager — OBSERVER MEDIA Home VIDEO TEAM News Careers CONTACT
Audience Development Manager

Observer is seeking an organized, creative and ambitious Audience Development Manager to join our newsroom.

This role reports to the Editorial Director and will be responsible for the execution of our audience and SEO strategy across multiple platforms such as newsletters, social media, and other content partnerships.

This role requires both a creative and analytical skill set and will be key to the growth of Observer’s readership.

The Audience Development Manager will develop content strategies and collaborate with editorial, sales, and product teams to engage our community.

While Observer is based in New York City, remote candidates will be considered.


Develop and execute an off-platform content strategy consistent with Observer’s editorial voice

Oversee the execution of Observer’s newsletter strategy, identifying trends and ways to engage readers

Convert readers to take deeper actions, such as increasing newsletter subscriptions, engagement, and shared links

Coordinate with editors and other stakeholders to package Observer franchises, such as events, power lists, and other special features to ensure a wider audience is reached

Conduct SEO keyword research, optimizing pieces to be in line with SEO best practices

Leverage SEO insight to assist editors in story development

Track breaking news and trending topics to pitch ideas to the editorial team

Manage content partnerships and develop creative approaches to shared growth 

Identify key metrics to report to the executive team to offer insights and deliverables 

Maintain proficiency and knowledge in the latest social media technologies and best practices


Minimum of 5 years experience managing social media and other audience development strategies 

Experience collecting, building, and analyzing data from Google Analytics, newsletters, social platforms, and elsewhere

Deep understanding of SEO and the ability to stay ahead of changing technologies

Ability to define best practices and ensure these are met across the newsroom

Ability to take the lead in content packaging for Observer events, features, and franchises

Impeccable writing and editing skills

Ability to multitask and thrive in a fast-paced newsroom environment

Highly organized with an attention to detail

Strong sense of what audiences want to read and the ability to tell a good story


Email your resume and cover letter to with “Audience Development Manager” in the subject line.

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