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Associate Director, Marketing Science

Hearts and Science

This is a Full-time position in New York, NY posted December 27, 2021.

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands.

Brilliant media thinking is in our DNA. 

A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide.

We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. 

Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Qualifications

Education & Experience

• Experience: 5-7 years of experience, preferably in marketing analytics

• Analytic Capabilities: Ability to think logically and use quantitative techniques to solve problems such as campaign analysis, optimization, data management, data operations and/or predictive modeling

• Education: Bachelor’s degree in Math, Economics, Engineering, Social Sciences, Finance, Analytical Fine Arts, or Business/Marketing fields

Desired Technical Skills

• Strong proficiency with MS Excel, PowerPoint is a must

• Breadth of experience using:

– Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.)

– Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRi, Liveramp)

– Syndicated research sources/tools (Gfk, MRI, Simmons, Scarborough, IMS, Nielsen, comScore)

– Cross-media brand lift research (Kantar, Lucid, etc.)

• Experience with two or more:

– Data visualization tools such as Tableau, Datorama, Alteryx

– SQL, R, Python or other advanced analytics software packages

– Concepts of database design and SQL

Responsibilities

As an Associate Director on the Marketing Science team, you will support the direction of an analytics program, manage a team, and deploy both strategic and campaign work.

You will use your strong analytic and technical knowledge to drive our client’s business performance that result in award winning, case study work, while also advancing your career.

Qualities (in order of priority)

• Curiosity and Forward Thinking: A natural and persistent inclination to explore, discover, and learn, and a general fascination with analytics
– the drive to go beyond asking “what?” to ask “why?”; a commitment to digging beneath the surfaces and interrogating information versus accepting it at face value

• Problem Solving: An ability to figure out and solve problems on your own, leveraging all resources available

• Creativity: A knack to think, solve problems in non-linear ways and connect dots to craft compelling stories

• Confidence: A willingness to share opinions and present recommendations with conviction

• Adaptability, Flexibility, and Resilience: A comfort with fast paced, intense, changing business and everything that comes with that; client’s shift strategic direction incredibly fast, you must have a temperament that enjoys and reacts positively to change

• People Development: A desire to help Jr.

Marketing Science grow and thrive at the beginning of their career

• Collaboration: A desire to create a collaborative working environment where the notion of team comes before companies

PHD is An Equal Opportunity/Affirmative Action Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age, or any other federally protected class.