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Head of Marketing Analytics – Remote

Hopper

This is a Full-time position in New York, NY posted December 28, 2021.

About the Job

We’re looking for a talented Head of Marketing Analytics to join our User Acquisition team. 

You’ll lead a team of at least 3 Engineers and one Data Scientist to build a world-class marketing data platform that underpins our growth strategy.

We have rich data spread out across multiple ad networks, our internal revenue tracking, and our app analytics, and you’ll help build the tooling that allows us to synthesize that data into actionable information we use to guide our product development and millions of dollars in monthly ad spend.

Specific challenges include

• Building robust tracking of our spend, install, and revenue data that allows our marketing team to adjust their spend decisions over time

• Building predictive models that allow us to predict LTV and CAC over multi-year timeframes

• Building tools to allow us to measure the LTV impact from specific product experiments, to help product teams maximize impact for long-term LTV

• Helping us measure the impact of widely targeted brand spend on channels like TV and out-of-home

• Building tools that allow us to surface high-value users to retarget or nurture

• Building models to automate budget allocation on high-volume marketing channels

Responsibilities

• Manage a roadmap for our marketing analytics platform from inception through implementation
– collect requirements, establish key performance metrics, and drive execution

• Conduct ad-hoc analysis and provide data expertise around attribution, LTV modelling, ROI analysis, and help uncover insights in our ads and user behaviour that allow us to efficiently deploy millions of dollars in ad spend per month

Qualifications

• 4+ years experience managing the development of data or analytics platforms

• Proficiency in relational databases and SQL with strong analytical and problem-solving skills

• Technical depth to enable productive collaboration with world-class engineers and data scientists

• Experience with marketing analytics concepts like LTV modelling, payback analysis, ROI analysis etc.

• Proven ability to communicate complex technical work to a non-technical audienceThe ability to work with minimal guidance, be proactive and to handle ambiguity and the challenge of quickly evolving goals

Benefits

• Well-funded and proven startup with large ambitions, competitive salary and stock options

• Unlimited PTO

• $200 annual travel stipend (available in most countries)

• WeWork All Access Pass OR Work-from-home stipend 

• 100% employer paid medical, dental, vision, disability and life insurance plans 

• Access to a 401k (US) or Retirement Savings Plan (Canada)